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Discover another way to excite the fans!

You think you have figured it all out! You have seen enough of world to know what would work and what won’t. And then something comes along which completely contrasts whatever you know and still achieves better results and teaches you a new contrasting way to do the same thing. It happened to me when […]

Learnings from India’s Mission to Mars

September 23 was a red letter day for Indian diaspora as their completely homemade spaceship – Mangalyaan (in Sanskrit it means rocket for mars) reached mars orbit and sent their first pictures. There were several records broken At $74million this was the cheapest mission to mars. India became the first country in Asia to reach […]

What did Sehwag say?

It was my first face to face exposure to a sportsman of International calibre. The event was titled Leadership in Sports. I must say I was enthusiastic but a bit sceptical about the event for Sehwag was neither an established leader, not a known orator and had nothing much to do with management. The beauty […]